Updated: February 14, 2017 8:56 pm
Just in time for Valentine’s Day, the Thai government is handing out pills it calls “very magical vitamins” to prospective mothers to boost the country’s falling birthrate. The program is called “The campaign for red-cheeked Thai women to have children for the country using very magical vitamins.”
On the streets of Bangkok, government employees are handing out prenatal vitamins containing folic acid and iron to women between the ages of 20 and 34.
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The minister of public health, Dr. Piyasakon Sakolsattayatorn, says the government is promoting more planned births to maintain population levels.
Thai couples are getting married less often and later in their lives, meaning there are fewer children born each year.